![]() PNG can be used instead of both GIF and JPEG.This format increases both size and dimension and will slow down the website. Never use the GIF format for relatively large images.Because you can produce a high-quality image with a small size. For advertising images, JPEG is the best format.Always remember the points below when choosing the format: The best format for images that are heavily colored is JPEG and PNG for simpler images. Choose the Most Optimized Image FormatĬhoosing the right format for an image is very important. There are a lot of methods to compress an image. However, to add them to a website, you have to compress them without losing the quality. ![]() These images are usually used in printing. Often, high-quality images are taken by professional cameras and due to the high resolution, the sizes are relatively big. The size of images comes in place when you want to reduce the loading time of the website. Other than width and height you also must pay attention to size and dimension. The first step to optimizing images for SEO is to change the size and dimension. Optimize Images by Changing the Size and Dimensions Ultimately, this increases your CTR (click-through rate) which leads to more visitors.īased on the reasons we mentioned to optimize images for SEO, it’s time to discuss what factors you need to take into consideration when optimizing images for SEO. If you use optimized images in content or on the website, there is a higher chance to be displayed on the Google image search. Optimized Images Increase your chance in Google Image search High-quality and optimized images can improve the user’s experience which is the most important factor in ranking websites in search engines like Google. According to Google algorithms, the speed of a website is very important in SEO, and images play an important role in this factor. To prevent this from happening, as the webmaster it’s your responsibility to optimize images to reduce the loading time of the website. Therefore, it takes a long time for a website to be fully loaded and this reason alone is enough for users to leave the website and this leads to an increased bounce rate. If there are a lot of images on a website, the browser has to download them one by one and load the website. Optimized Images Reduces the Loading Time Thus, websites that optimize images for SEO are likely to have more visitors than websites that don’t use images on their website or don’t use optimized images. According to statistics, image content attracts visitors 60000 times more than text-based content.Įven sharing images happens 150% more than text-based content. Other reasons to optimize images for SEO are: Optimized Images Attract VisitorsĪs mentioned above, compared to a paragraph, an image has a better impact on the visitor and explains the meaning better. Unique pictures, that are high-quality with the right sizes, dimensions, and alt features can be very helpful in the website’s SEO. ![]() However, much like other content on a website, if images aren’t optimized for SEO, not only they are useless they may also bring negative points towards your SEO. Some website owners don’t believe in having images on their website, they believe it’s a useless element while having images on the website can have a massive impact on the website’s SEO.
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